Writing
Notes from the pipeline
Engineering decisions, design arguments and the occasional postmortem. Written by the people who did the work.
Design
Designing for the first ninety seconds
Most teams optimise the demo. We optimised the ninety seconds after it, and activation moved more than any redesign we shipped that year.
By Mara Oyelaran
Product
Shipping observability that people actually read
Dashboards are cheap. Attention is not. We rebuilt our alerting around the question every on-call engineer asks first.
By Ilya Petrov
Company
The quiet economics of a smaller team
We stayed at nineteen people through two funding rounds. It was not discipline. It was a set of constraints we chose deliberately.
By Noor Haddad
Engineering
Latency is a product decision, not a metric
Every millisecond you cut is a feature you did not have to build. A short argument for treating speed as scope.
By Sana Okafor
Product
What we learned from a thousand onboarding calls
The same four questions came up in nearly every call. Answering them in the product removed most of the calls entirely.
By Mara Oyelaran